Matcha Tea Energy Drink (100 milligrams caffeine, 45 calories): A beverage made with high-quality green tea ingredients from Japan, matcha incorporates "miracle tree" moringa with lemon grass and spearmint for a clean, refreshing taste.Guayusa Tea Energy Drink (125 milligrams caffeine, 50 calories): A natural detoxifier that provides the extra pep in your step adding turmeric and cayenne pepper for a unique flavor and some additional heat.Sweetened with organic maple syrup, each bottle contains 45 – 50 calories, while caffeine is communicated via an "energy meter" on the bottle. Each drink will sell for a suggested retail price of $2.99 per bottle.īluePrint® tea infused energy drinks incorporate superfood ingredients, such as turmeric, moringa and Lion's Mane Mushroom, that are known to elevate your spirits. The BluePrint® energy drink line consists of three varieties in 14-fluid ounce bottles: guayusa, matcha and yerba mate. "Our new line of tea infused energy drinks really get you going and keep you going." coli, Salmonella, lactic acid bacteria, yeast and mold.īluePrint makes organic cold-pressed fruit and vegetable juices including BluePrintCleanse, a raw juice cleanse program designed to detoxify the body BluePrintJuice, a line of juices and BluePrintBar, a raw fruit and nut bar.Ĭlick here to read more about high pressure processing (HPP).Ĭlick here to read more about Hain’s Q1, 2013 results."BluePrint® consumers regularly look to our family of products to help them power through their day," said Alex Galindez, General Manager, BluePrint®. Hain did not disclose how much it had paid for BluePrint, which uses high pressure processing instead of heat (pasteurization) to inhibit the growth of Listeria, E. There’s a lot of new technology coming out today that Rob and his team have been working on in the UK that even could take the shelf-life longer and not lose the freshness and the nutrients.” We feel we can get the shelf life up to 25 days and we ship a lot of products today with 25 days on them. “Right now, it's in Whole Foods, basically in the Northeast. The BluePrint brand has generated more than $20m in sales since 2007, 80% of which are direct to consumers, added Simon, who said Sakoutis and Huss will continue to manage the business. We feel we can get the shelf life up to 25 days without losing the freshness and the nutrientsīluePrint founders Erica Huss (left) and Zoe Sakoutis (Picture Evan Sung) “We really think the BluePrint brand, going after the younger consumer's lifestyle, is a great brand for us to win the multiple categories and the whole raw category, raw yogurt, bars, snacks etc.” We think if we get 9 million moms a month that hit our Earth's Best website and to tie in with that with them after they have their new baby. We think we can expand into other products. “So we think we really can extend it on a national basis. “Look what's happened with Lululemon from exercising and where that brand has gone and there's a tremendous correlation here. The plan is to extend BluePrint into new areas, he said: “T here are a lot more opportunities with that product just not only with juice and meal replacement but going into bars and a lot of other products. We think we can expand into other products "If you come back and look at be it Walla juices or Naked juices that goes through a pasteurization or Tropicana juices, I mean again, it's not dissimilar to what canned soup is." One of the juices contains 6lbs of organic vegetables, it's like a meal. He added: "I think they really got it right.The Blueprint product is a phenomenal product. I come back and look at pasteurized juice today and it's almost like canned soup and where that's going." “It's not pasteurized, so you're getting all the nutrients. Speaking on a conference call with analysts last week after entering into a letter of intent to acquire the raw juices firm - which was launched in 2007 by Zoë Sakoutis and Erica Huss - Hain Celestial CEO Irwin Simon said: Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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